Ever notice how commercials on the TV newscasts are almost all misery related? They are using the bad stories to sell misery remedies. It's easy to assume, when we're told to sell the benefits of our products and services instead of trying to sell our services that somehow we need to present the problems first.
But, we don't need to do that. We can go straight to the benefits. We can start right out telling a good story, one with a happy beginning, middle and ending. The reason buyers love testimonials is that testimonials tell good stories. We're happy for the ones who are happy and it gives us reason to believe we can be happy too.
The difference between your marketing and the next person's can be simple and effective. Make sure you tell a better story.
